# Overrr

> Overrr is the ad and data platform for the physical world. It turns the foot traffic a venue already has into an advertising revenue line that occupies zero square feet, and gives the property its first real picture of how visitors move.

Site: https://overrr.com
Contact: use the "Get in touch" form at https://overrr.com/#contact

## What Overrr does

- **Spatial advertising for physical venues.** Visitors scan a QR code and open a browser-based venue app — no download, no account, no personal profile. They see an indoor map, the zone they are standing in, and the offers around them.
- **Advertising revenue with no physical footprint.** Brands buy placement inside the venue app by zone and by hour. No screens, no kiosks, no leased space, and no displacement of existing tenant or media revenue.
- **Multilingual by default.** The entire visitor interface, including offers and store names, switches language in one tap.
- **Movement and dwell analytics.** Venues see aggregated circulation, dwell time and zone performance. Data is cohort-level; individuals are never identified or profiled.
- **Spatial attribution.** Each impression can be linked to subsequent movement and confirmed store arrival, producing cost per real store visit.
- **Venue control.** No advertiser, creative or campaign runs on a property without explicit venue approval.

## Who it is for

1. **Venues and property owners** — malls, airports, transport hubs, stadiums, mixed-use developments. Outcome: a new revenue line plus operational visibility into visitor flow.
2. **Advertisers and brands** — reach a buyer steps from the checkout, with measurable footfall attribution rather than modelled impressions.
3. **Visitors** — an opt-in, app-free wayfinding and offers experience in their own language.

## The three journeys (homepage section 05)

### Visitor journey — 6 steps
1. Enter the venue — a QR scan opens the app instantly; no app, no account, no personal profile.
2. See offers and map — current zone, nearby stores, live offers.
3. Choose your language — the whole interface translates in one tap.
4. Move to a new zone — the map redraws and offer inventory updates as the visitor walks.
5. View and open offer — the visitor chooses the first commercial action; nothing is pushed.
6. Visit the store — arrival confirmed, offer ready to redeem at the till.

### Venue journey — 5 steps
1. Live venue overview — real-time traffic and revenue across the whole property.
2. Movement and dwell — heat-mapped flow and dwell time by zone, aggregated and anonymous.
3. Campaign performance — which campaigns work, by zone and by hour.
4. Revenue impact — the advertising line item the property did not have last quarter.
5. Venue control — approval queues, category blocklists and zone-level permissions.

### Advertiser journey — 5 steps
1. Create campaign — objective, budget, venue zones, schedule.
2. Preview experience — see the offer exactly as a visitor will, before launch.
3. Live campaign performance — impressions, opens and redemptions in real time.
4. Spatial attribution — impression linked to in-venue movement and store arrival.
5. Campaign report — reach, footfall driven and cost per store visit, exportable.

## Rollout

- **Week one** — start with one property.
- **Weeks two to four** — zones mapped, first campaigns live.
- **Day ninety** — measured revenue and movement data in hand.

## Privacy posture

Anonymous, app-free sessions. No personal profiles, no individual tracking. Analytics are aggregated at cohort and zone level.

## Pages

- [Homepage](https://overrr.com/): full product story, the three journeys, proximity model, rollout timeline and contact form.
- [Sitemap](https://overrr.com/sitemap.xml)